DROM Practice is seeking to enhance its brand presence and increase its follower base across key social media platforms: Instagram, Facebook, and TikTok. The objective of this project is to develop a cohesive social media strategy that leverages the unique features of each platform to engage with potential followers and build brand recognition. Learners will analyze current social media trends, identify target audience demographics, and create engaging content tailored to each platform. The project will involve researching successful social media campaigns, understanding DROM Practice's brand identity, and proposing innovative strategies to boost online visibility. By applying classroom knowledge of digital marketing and social media analytics, learners will gain practical experience in executing a real-world marketing campaign.

The project deliverables include a comprehensive social media strategy document outlining proposed tactics for each platform, a content calendar with scheduled posts, and a set of sample posts designed for Instagram, Facebook, and TikTok. Additionally, learners will provide a report analyzing potential engagement metrics and growth projections. The final presentation will summarize the strategy and expected outcomes, offering DROM Practice actionable insights to enhance their social media presence.