Motion Freela is seeking a team of students to evaluate its current business model and develop an optimal pricing strategy for its subscription-based marketing video production service. The project involves analyzing market trends, understanding customer perceptions, and studying competitor pricing models to recommend a competitive and profitable pricing structure. Students will apply their classroom knowledge of business analysis and marketing strategies to assess the current market landscape and identify potential opportunities for Motion Freela. The project aims to ensure that the subscription service is both attractive to potential clients and sustainable for the company. By focusing on a data-driven approach, students will gain practical experience in strategic pricing and market analysis.

The deliverables for this project include a comprehensive report detailing the findings from the market analysis, customer perception study, and competitor pricing evaluation. Additionally, students will present a recommended pricing strategy that aligns with Motion Freela's business objectives. The final deliverable will include a presentation summarizing key insights and proposed solutions, ensuring that the pricing model is both competitive and profitable.