DROM Practice aims to expand its reach by creating and promoting a wellness course on YouTube. The project involves utilizing existing content to design a structured course that educates viewers on wellness practices. The goal is to enhance the visibility of DROM Practice's wellness expertise and engage a broader audience through an organized and accessible video series. The project requires the team to curate and organize existing content, develop a cohesive course structure, and implement promotional strategies to attract viewers. By applying their knowledge of digital marketing and content creation, learners will gain practical experience in developing an online educational campaign. The project will focus on creating a user-friendly and engaging course that aligns with DROM Practice's brand and values.

The deliverables for this project include a structured course outline, a series of edited and organized video content, and a promotional plan to increase course visibility on YouTube. The team will also provide a report detailing the strategies used for content curation and promotion. Additionally, they will create a set of promotional materials, such as thumbnails and descriptions, to enhance the course's appeal and reach.