School of Continuing Studies
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Sustainable Marketing Management MRKT 630

MRKT 630
Open Closing on July 27, 2025 / 1 spot left
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
(1)
6
Timeline
  • July 28, 2025
    Experience start
  • August 4, 2025
    NDA Signed and Submitted
  • September 5, 2025
    Project Scope Proposal
  • September 5, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Social Enterprise
Any industries

Experience scope

Categories
Customer segmentation Marketing strategy
Skills
master of business administration (mba) strategic planning swot analysis
Learner goals and capabilities

This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.

Learners

Learners
Graduate
Beginner, Intermediate levels
6 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit a 15-20 page report.


Students will also submit a pdf slide deck summarising their key findings and recommendations.


15-minute presentation of key findings and recommendations is expected.

Project timeline
  • July 28, 2025
    Experience start
  • August 4, 2025
    NDA Signed and Submitted
  • September 5, 2025
    Project Scope Proposal
  • September 5, 2025
    Experience end

Project examples

Example includes:

  • Identification of the sustainable marketing challenge
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) = Targeting
  • Segmentation
  • Positioning
  • SWOT
  • Specific requests by employer



Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will the company make data available to the students so they can assess its current marketing situation?  *
  • Q2 - Text short
    Will someone be available to communicate with the students on a regular basis?  *
  • Q3 - Text short
    What information do you require from students on an NDA?  *