

- Description
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University Canada West is a contemporary independent university located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. Courses are offered at our downtown Vancouver campus and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications.
Recent experiences
Strategic Marketing Plan Development (SUMMER 2025) Section 04
MRKT 621- 04
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management MRKT 621.1 (OM)
MRKT 621
This semester students working in groups of 4-6 will apply their knowledge in marketing. The students' typical work includes: Identification of the marketing challenge SWOT analysis Targeting Positioning Segmentation Specific requests by employer Recommendations
Sustainable Marketing Management MRKT 630
MRKT 630
This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.
MBA Capstone Consulting Project Summer 2025
CAPS 602
These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-July through middle of September, 2025
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