Digital Media Marketing Campaign for Whole Human Coaching Services

The main goal for the project is to create a digital media campaign targeted at small, social change businesses for Whole Human Coaching Services. The campaign should effectively communicate the coaching and consulting services offered by the company and how they can benefit small to medium sized businesses focused on social change. This will involve several different steps for the learners, including: - Conducting market research to understand the needs and preferences of social change businesses. - Developing a content strategy for the digital media campaign that aligns with the values and goals of the target audience. - Creating engaging and informative content for various digital media platforms such as social media, blogs, and email newsletters. - Implementing the campaign and monitoring its performance to make necessary adjustments for optimal results. - Collaborating with the Whole Human Coaching Services team to ensure the campaign accurately represents the company's brand and messaging.

Social Media Director

We would like to collaborate with students to lead and oversee the creation of multimedia content, including videos, social media posts, advertisements, and interactive media. This will involve several different steps for the students, including: Collaborating with teams to define creative goals and develop an actionable media strategy Designing and developing high-quality content and posts for blogs, websites, social media platforms, email newsletters, and other digital channels Ensuring all media content is consistent with brand identity and messaging, maintaining a cohesive voice across all platforms Analyzing campaign performance and identifying opportunities for improvement and optimization Bonus steps in the process would also include: Testing and improving designs based on feedback.