Customer Acquisition for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials, Inc. aims to strengthen its customer acquisition and retention strategies to boost its market presence and foster brand loyalty. The project focuses on analysing current customer engagement practices and identifying areas for improvement. Learners will conduct market research to understand customer preferences and behaviours, and evaluate the effectiveness of existing marketing campaigns. The goal is to develop innovative strategies that align with AumOui's brand values and appeal to its target audience. By applying classroom knowledge of marketing principles and consumer behaviour, learners will gain practical experience in crafting actionable plans that can enhance customer satisfaction and loyalty. - Analyse current customer engagement and retention strategies. - Conduct market research to identify customer preferences and behaviours. - Evaluate the effectiveness of existing marketing campaigns. - Develop innovative strategies to improve customer acquisition and retention.